The majority of businesses today use the Internet as a tool to generate leads and sales for their business. But most of them aren’t getting the great results that are possible with the Internet, because they are not facilitating the three key processes of a website –
- Attracting traffic
- Getting visitors to take an action
- Engaging in regular communication with contacts to draw them back to your site
You may think you have a great website, but is it reaching its full potential? Are you taking full advantage of your presence on the Web? In today’s competitive Internet environment, it’s not enough to simply have your site just sitting there, you need to be proactively making it generate results for your business.
Here’s how to do it –
You need to have strategies in place for the three levels of your website mentioned above. These are the three key considerations for every website and you should be focusing on facilitating this process on your own website. If you aren’t, you are seriously missing out on the full potential of the Internet.
1. Attracting traffic to your site
Your target market won’t come to your site if they don’t know it exists or where to find it. So what are you doing to promote your website to your existing clients and to your prospects? You need to promote your website address at every opportunity to draw traffic to it, because the more visitors your site has, the more chances you have of generating leads and sales for your business. Here are some simple, cost-effective strategies for raising awareness of your website and attracting traffic to it:
- Advertise in online directories – many people search for business using online directories, so get your website listed in as many as possible.
- Use Search Engine Optimisation (SEO) techniques to get your site listed higher in Google – use keywords in important places throughout your site, get popular websites to link to your site and have an XML sitemap of your site readily available
- Utilise paid search engine advertising – engaging in Pay Per Click (PPC) is a great tool for attracting your target market to your website. The best part of PPC advertising is that your business only has to pay each time someone clicks on the link and visits their page. If you are considering this process, make sure you research it thoroughly or use a professional
- Promote your website offline – it sounds obvious, but you would be surprised at the number of business people that just don’t promote their website address in all of their offline marketing. And clearly, the more places that your website address is advertised, the more traffic you will get. Put your website on business cards, mail outs, signage, advertising and staff uniforms.
Check back next week for Step 2 – Getting site visitors to take an action.